Order Guide for MOST

Themed Items (over 55 themes to choose from):

For a full, multi-channel marketing campaign, try our themed marketing materials. Themed items include postcards, web resources, resource sheets, PowerPoint presentations and press releases.

Themes include Alzheimer’s Education, The Benefits of Home Care, Options to Age at Home, Fall Prevention, Warning Signs That Care is Needed, Diabetes and Home Care, Diet and Nutrition for Seniors and many, many more.

A Variety of Marketing Materials for Specific Targets:

  • Assisted Living/Independent Living Facilities
  • Clients with Disabilities
  • Clients Needing Short-Term Care After Surgery or a Hospitalization
  • Financial Planners and Long-Term Care Insurance Specialists
  • Funeral Home Directors
  • Home Healthcare Agencies without a Private Duty Arm
  • Hospices
  • Hospitals
  • Oncologists
  • Skilled Nursing Facilities or Rehab Facilities
  • Social Workers, Geriatric Care Managers and Senior Navigators
  • Trust and Elder Law Attorneys

Materials for Specific Agency Operations:

  • Nurturing Recruitment & Retention
  • Nurturing Client Referrals
  • Caregiver Training
  • Client Relationship Marketing
  • Building a Complete Presentation Process
  • Improving the Inquiry to Sales Process

 Marketing Strategy Guides:

  • Guide to Building New Referral Relationships
  • Marketing online
  • Marketing to consumers around family centered holidays

Themed Items (over 55 themes to choose from)

POSTCARDS (Options for eBlast or Rack Card formats) ($300 each)

  • Themed direct mail postcard, eBlast or rack card
NON-THEMED POSTCARDS FOR CONSUMERS
  • Client inspirational quote postcards
  • Client referral request postcards
  • Inquiry follow up postcards
  • Educational sales postcard “Why Choose Home Care Over Independent Hire”
  • Client-focused sales postcard
  • “Care across generations” sales postcard
NON-THEMED POSTCARDS FOR REFERRAL SOURCES
  • Assisted living/independent living senior focused handout-postcards
  • Answering long-term care questions for clients focused postcard
  • Funeral home director referrals focused postcard
  • Nurse thank you postcard
  • Sandwich generation – HR departments postcard
  • Social worker thank you postcard
  • Social worker/GCM referrals focused postcard

PRESS RELEASES / PUBLIC RELATIONS ($100 each)

  • Press release/article for distribution to local press, fodder for social media or for use as an article in local paid advertisements or referral source newsletters.

NOTE: Local media list building and press release distribution services are also available upon request. Email most@corecubed.com for details.

EDUCATIONAL FLYERS/EBLASTS/WEBSITE CONTENT

PRINT: Educational flyer suitable for printing and handing out for marketing and sales, or to accompany a PPT of the same theme. Each of our themes has several flyer choices. ($200)

WEB: Educational flyer designed as a web page. Includes a website banner that links to the new web page. Provides fresh, relevant content and builds an educational library on your website. ($300)

EBLAST: Educational flyer designed as an eblast. ($300)

WEB & PRINT: Educational flyer designed as a web page and a printable flyer. Includes a website banner that links to the new web page and a link to print the PDF. ($400)

EBLAST & WEB: Educational flyer designed as an eblast linking to a web page on your site for readers to view the full flyer content. Includes a home page banner linking to the new web page. ($400)

EBLAST & WEB & PRINT: Educational flyer designed as an eblast linking to a web page on your site for readers to view the full flyer content. Includes a home page banner linking to the new web page and a link to print the PDF. ($500)

VIDEOS/INFOGRAPHICS

Infographic ($300)
  • Why Choose Home Care infographic for website
Videos ($400 each)
  • Interactive true or false video quiz on commonly misunderstood Alzheimer’s facts
  • Intro to Home Care infographic video for website
  • Educational Primer on Private Duty Home Care PowerPoint video for website
  • Educational Warning Signs that Help at Home is Needed PowerPoint video for website
  • Educational Communicating with Someone with Alzheimer’s PowerPoint video for website

NEWSLETTERS

  • An eNewsletter on topics of general interest to those interested in home care distributed to your email contacts on your behalf. ($300 with or without custom intro. text, $400 level 1 customization, $500 level 2 customization.)
  • Branded tri-fold brochure print newsletter using eNewsletter content, directing readers to website to review entire newsletter. ($200) Must also choose eNewsletter and have eNewsletter archive on website.
  • eNewsletter reporting ($100)
  • Newsletter A/B testing to try and increase open and click rates ($100)

THEMED POWERPOINTS / EBOOKS / SPEAKER’S BUREAU

  • Educational PowerPoint presentation on a monthly theme to use as a powerful sales or educational tool, or for CEUs. ($400)
  • eBook based on educational PowerPoint with landing page and contact form ($600)
  • 1950’s Trivia Challenge Presentation ($400)

SPEAKERS’ BUREAU

  • Speakers’ bureau/community education flyer listing of all your past chosen PowerPoints with descriptions, to use as a handout for obtaining speaking engagements ($200)
  • Resource information order form for referral sources ($200)
  • Complete speakers’ bureau packet ($500)
  • Community presentation invitation postcard ($100)
  • Thank you for attending postcard ($100)
  • Community presentation invitation flyer template in Word ($100)
  • Continuing education state application research ($200)
  • Speaking engagement complete planning guide/checklist ($200)
  • Research local event listing opportunities ($200)

BLOGS / SOCIAL MEDIA

BLOGS
  • Blog writing on a MOST topic, 2 blogs ($200 text only or $300 for text, website/social media posting and images)
  • Blog writing on a MOST topic, 4 blogs ($400 text only or $600 for text, website/social media posting and images)
  • Blog the newsletter articles, 3 blogs ($300 text, website posting and images)
  • Blog/Socialize the newsletter articles, 3 blogs ($400 text, website/social media posting and images)

NOTE: If you do not order a MOST newsletter or the MOST “blog the newsletter” service, you may NOT use the MOST newsletter content for any purpose.

SOCIAL MEDIA SETUP
  • 1 hour social media consult ($100)
  • Facebook fan page setup ($500) – includes custom intro page and link on client site
  • Google+ page setup ($500) Includes custom banner image, link on client site and Google+ Local directory setup
  • Hootsuite account setup for easy social media account cross-management ($100)
  • LinkedIn setup or enhancement ($400)
  • Pinterest page setup ($400) – includes setup of 5 boards with 5 pins each and link on client site
  • Twitter setup ($200) – includes link on client website
  • Company YouTube setup ($100) – includes link on client website (recommend having a company Google+ page first)
SOCIAL MEDIA IMPLEMENTATION
  • Social Media Do It Yourself Planning Guide ($100)
  • Pinterest pinboard updates ($200)
  • Facebook or Google+ custom cover photo design ($200)
  • Facebook banner/cover photo for healthcare holidays ($100)
  • Facebook Custom Targeted Post Boost ($100)
  • Social media reporting ($100)
  • 5 posts to Facebook and/or Google+ ($200)
  • Facebook follower-building activity (can include Facebook ads or post boosts if desired. Facebook’s campaign cost not included.) ($200)
SOCIAL MEDIA SELECT
  • Access to a library of Twitter, Facebook, and Google+ posts with eye-catching images.18 new posts added per month.
  • SELF POST: Select the posts you’d like and post them on your social media accounts yourself. ($300 for 1 month access)
  • MOST POST: You select the posts you like or let MOST select them, and MOST will post them on your social media accounts ($500 for 1 month access)
SOCIAL MEDIA BUNDLE PACKAGES
  • SILVER BUNDLE: 5 MOST based social media entries posted to your accounts for you, 1 hour follower building/engagement, and a social media report at the end of the month ($400)
  • GOLD BUNDLE: 12 MOST based social media entries posted to your accounts for you, 1 hour follower building/engagement, and a social media report at the end of the month ($700)

ADVERTISING/INQUIRY TO SALES

  • Company information card, business card size ($100)
  • Agency print advertisement based on themed postcard ($200)
  • Gift certificate: choices for general public, for referral incentives, and for promotions ($100)
  • 15% off coupon for client and their referral when referring a new client ($100)
  • Inquiry to sales packet of forms and information ($100)
  • Mystery shop calls to your agency ($100)
  • Information gathering mystery shop calls to 5 competitors ($600)

CARDS/NOTECARDS/PROMO ITEMS

NOTECARDS/GREETING CARDS
  • Branded note card ($100)
  • Referral thank you note card ($100)
  • Greeting card: choices for birthday, sympathy, get well and thank you cards ($200)
  • Referral request notecard ($200)
  • Referral request/caregiver bonus notecard ($200)
  • Educational fridge magnets (a variety of designs) ($100)
  • Agency/Caregiver evaluation card ($200)
PROMO ITEMS
  • Branded 2016 calendar with inspirational quotes and healthcare holidays ($400)
  • Branded inspirational bookmarks ($100)
  • Branded reusable grocery bag design and order coordination ($100)
  • Helping Hands coupons and respite care coupon ($300)
  • Branded playing cards design and order coordination ($100)
  • Helping Hands coupons and respite care coupon ($300)
  • “LifeQuest” branded conversation starter card game design ($200)

RECRUITMENT / RETENTION

RECRUITMENT STEP 1
  • Caregiver recruitment advertisement ($100)
  • Caregiver recruitment postcard targeting independent contractors ($300)
  • Caregiver recruitment flyer ($200) or:
    • Alternate postcard format ($300)
    • Alternate publication ad format ($200)
    • Alternate Craig’s List ad format ($200)
  • Recruitment card – business card style ($100)
  • Recruitment bonus payroll insert ($100)
  • Recruitment bonus eblast ($200)
RECRUITMENT STEP 2
  • Application thank you postcard ($200)
  • Keep in touch postcard ($200)
  • Keep us in mind postcard ($200)
EMPLOYEE RETENTION
  • Inspirational caregiving message postcard ($200)
  • Inspirational caregiving message eblast ($300)
  • Caregiver award certificate ($100)
  • Caregiver satisfaction survey ($200)
  • Caregiver eNewsletter template ($100)

NOTE: You may also want to visit our Home Care Marketplace website to purchase other recruitment and training materials such as applicant pre-assessment tests and our award winning Adapting to a Family’s Lifestyle training video.

EMPLOYEE TRAINING

  • Caregiver training PowerPoint for Alzheimer’s care (choose one from a three-part series, $400)
  • Caregiver training PowerPoint for stroke care ($400)
  • Caregiver training PowerPoint for cancer care ($400)
  • Caregiver training PowerPoint for heart patients ($400)
  • Caregiver training PowerPoint on reducing employee stress ($400)
  • Caregiver training PowerPoint on hospice patient caregiving ($400)
  • Caregiver training pre-tests and post-tests ($100 per set)
  • Caring with Confidence certificate ($100)
  • NOTE: Please also visit http://shop.markethomecare.com/search?q=adapting for our award winning Adapting to a Family’s Lifestyle video.

EDUCATIONAL BROCHURES (with rack card options, $300 each)

FOR CONSUMERS
  • Alzheimer’s brochure
  • Best foods to eat after a cancer diagnosis brochure
  • Car ‘N Care rack card
  • Combating the side effects of chemotherapy brochure
  • Funding home care brochure
  • Glucose level warning signs brochure
  • Models & payment options of in-home care brochure
  • Nutrition brochure
  • Parkinson’s brochure
  • Recovering after heart surgery brochure
  • Stroke brochure
  • Veterans’ housebound benefits brochure
  • Clients needing short-term care after surgery or a hospitalization brochure or rack card
  • Fall prevention brochure or rack card
  • Overcoming objections to a caregiver brochure or rack card
  • Respite care brochure or rack card
  • Sandwich generation brochure or rack card
  • Why hire home care when we’re using hospice rack card
  • Clients at SNFs, rehab facilities or assisted living facilities rack card
  • Educational sales rack cards
  • Simple ways to super charge your brain rack card
  • American Heart Association’s List of Questions to Ask Your Doctor booklet ($400)
FOR HOSPITALS
  • General avoid hospital readmissions with home care brochure
  • Avoid CHF hospital readmissions with home care brochure
  • Avoid pneumonia hospital readmissions brochure
  • Avoid heart attack (AMI) hospital readmissions with home care brochure
  • Avoid hospital readmissions after orthopedic surgery brochure
  • Going Home From the Hospital booklet ($400)
  • Care Management packet of forms ($100)
  • Cancer care at home: partnering with patients and physicians brochure
FOR HOME HEALTH AGENCIES
  • Continuum of care approach: home health agency referrals brochure
FOR SNF/REHAB FACILITIES
  • Continuum of care approach: SNF/rehab facility referrals brochure
  • “What happens after rehab” rack card
FOR SOCIAL WORKERS
  • Social worker referrals brochure
FOR GERIATRIC CARE MANAGERS
  • Geriatric care manager referrals brochure

LEAD GENERATION/WEBSITE MAINTENANCE

DIRECT MAIL LISTS
  • Direct mail list research/order coordination ($300)
WEBSITE LEAD GENERATION
  • Customer review request with links to review websites: Newsletter sidebar graphic ($100) eBlast ($300) or Flyer ($100)
  • Website linkbuilding services with monthly report ($300)
  • NOTE: For SEO services, please contact MOST@corecubed.com.
         ONLINE REPUTATION MANAGEMENT
  • Automated system to monitor online review sites and easily obtain client reviews ($100/month: Contact most@corecubed.com to order)
LEAD GENERATION CONSULTING
  • Lead generation strategy consulting and marketing plan with Merrily Orsini ($1,000)
MAINTENANCE
  • WordPress monthly website security updates and weekly website backup for 1 full year ($900)

HOLIDAY ITEMS

  • Holiday banner for website linking to holiday gift ideas for seniors branded handout ($200)
  • Holiday greeting card ($200)
  • Holiday greeting card as eCard ($300)
  • Holiday series consumer focused postcard (series of 3 postcards) ($300 per postcard)
  • Valentine’s Day eCard ($300)
  • Mother’s Day cards ($200)
  • Thanksgiving Day cards ($200)

MEDICARE ITEMS

  • Medicare eBlast ($300)
  • Home health/hospice focused eNewsblast ($300 – $400)
  • Medicare sales sheet ($200)
  • Guide to Claiming Medicare Reimbursement for Care Plan Oversight ($300)
  • Guide to Billing Care Plan Oversight ($300)

HOSPICE ITEMS

  • Hospice physician prognosis sheet ($100)
  • Hospice physician sales sheet ($200)
  • Hospice family (consumer) sales sheet ($200)